Tel Aviv-based NeoGames announced this week that its subsidiary, Pariplay, will be expanding into North American markets after signing a New Jersey betting agreement with Tipico, an operator based in Hoboken.
Starting in early 2024, the deal enables Tipico users in the Garden State to enjoy Pariplay’s Wizard Games titles, as well as aggregated content from its Fusion offering. Mobile casino play as well as online New Jersey sports betting makes the Garden State one of the biggest gaming markets in the country. Tipico offers gameplay experiences across 30 different sports and its New Jersey-based online casino recently relaunched with a brand-new, in-house proprietary platform.
Tipico, Pariplay Partners In Europe Too
The agreement also marks the extension of Tipico’s already existing partnership with Pariplay in Europe.
“We’re thrilled to be able to provide a wealth of fantastic content to Tipico US at the start of 2024 for their updated online casino in New Jersey,” Tsachi Maimon, President and Head of iGaming at NeoGames, said in a news release. “Following our successful collaboration in the European market, we can’t wait to bring our Wizard Games and Fusion offerings to even more players in North America, a key region for us. With excellent results emerging from regulated states so far, we’re confident this partnership will take Pariplay to new heights.”
Tipico’s legal online sports betting platform operates in Colorado, Iowa, Ohio and New Jersey. The company’s iGaming casino is live for New Jersey betting as well.
“As we celebrate the launch of our new and improved, industry-leading online casino platform in New Jersey, we’re ecstatic to be able to offer Pariplay’s market-leading content to our player base in the new year,” said Adrian Vella, US CEO at Tipico. “Their Wizard Games portfolio, combined with an expansive Fusion offering, will ensure there’s something for everyone to enjoy. Pariplay is quickly becoming one to watch in the North American market, and we’re honored to hit the ground running with this collaboration.”
Start loading the accounts, New Jersey. And don’t forget to follow USBetting Report for U.S. sports betting apps updates.
