The U.S. betting and daily fantasy sports industry is expanding rapidly, with several exciting apps entering the market. One of the more interesting DFS products that is making headway recently is ThriveFantasy, which in March launched a fantasy contest for the Valorant Champions Tour. USBettingReport.com got the chance to ask Founder and CEO Adam Weinstein a few questions about their product and 2021 plans.
About Adam Weinstein. Adam is the Founder and CEO of ThriveFantasy. Previous to starting ThriveFantasy in 2016, he spent three years in the New York Yankees sales department.
What is ThriveFantasy and what prompted you to start the company?
Weinstein. I started ThriveFantasy because I saw a need for a DFS platform that changed and evolved with its users. I noticed that most of the top platforms hadn’t changed their user experience or game in years, even though the sporting industry and technology had changed considerably. The barrier to entry was also high. Users had to research every player on every team to have a chance to win. That wasn’t fun for the casual user.
Thrive fills that void by offering DFS contests for only the top players in the NFL, NBA, MLB and also a handful of esports. Our simple over/under prop bets streamline the drafting process. It doesn’t require a huge time investment, and both the chances of winning and payouts are higher than on other platforms.
What’s different about ThriveFantasy from other betting apps?
Weinstein. I wanted to create a game that you could enter within 5 minutes and have a decent chance at winning, and I’m proud to say we’ve seen users do just that. It doesn’t have to be your side hustle or second job. Just something to spice up the experience of watching sports. Thrive is also a destination for Esports fans, who traditionally didn’t have a dedicated space to go to add excitement to the tournaments they watch. We changed that by offering specialized contests for CS:GO, League of Legends, Dota 2, and Valorant. Our Esports vertical grew 140% in the second half of 2020, and we expect that growth to continue.
How does ThriveFantasy connect users to each other? What role does community play on your platform?
Weinstein. We want to give casual sports and Esports fans an opportunity to compete and succeed at a high level, so our users don’t compete against the house, but rather each other. That really takes the pressure off to be perfect. Because our games mimic casual betting between friends, it’s also created a community of fans who enjoy playing with each other. We also listen to our users’ feedback and make continual adjustments to our product so our prop bets are more fun, engaging, and easier to play.
Do you have any thoughts on trends you’re seeing in the marketplace for 2021 and beyond?
Weinstein. We are very interested in live prop betting offerings. We have already started looking into 1st Half and 2nd Half contests and will continue to go down that path extensively. We know fans like to see what is happening early on in a game or match and then decide what they believe will happen. We want to be able to offer in-game props to help keep them engaged.
Do you have any current partnerships?
Weinstein. In December 2020, we partnered with Envy Gaming as their exclusive daily fantasy Esports platform. Envy Gaming is a top esports organization, and the owner and operator of global Esports franchise Team Envy. Through our partnership, we have offered exclusive player prop games for Team Envy players in the Valorant Champions Tour. Thrive was the first fantasy platform to offer player prop contests for Valorant. This same model will expand in the future to Call of Duty, OverWatch, Rocket League, Halo and more.
We will also offer a 360-degree second-screen engagement platform for fans streaming Envy’s matches and tournaments. We look forward to pushing further into Esports and becoming the go-to fantasy platform for the Esports community with great team partners like Envy Gaming.
How do you see Thrive growing in the next year? The next five years?
Weinstein. We plan to continue building more advanced features based on feedback from our users. At the moment, we are working on a new technology update that will be live in the second quarter of 2021, which will create an even more engaging experience for users who play on Thrive. We also plan to integrate Twitch extensions in the near future to show off props on stream.
Right now we are live in 32 U.S. states and Canada, and we’re focused on growing our users. You may even see a Thrive sportsbook one day. The possibilities are open for the future of the platform.