Founded in 1967, Betfred Sports is one of the most recognizable betting brands in the UK, offering odds across multiple sports in both its retail outlets and online betting apps.
The company has recently expanded its operations to include legal sportsbooks here in the United States.
Although it currently operates in only three states, the brand is expected to expand its US presence as more states legalize sports betting and establish regulated markets.
With this in mind, we thought it was a good time to take a look at how the sportsbook performs here in the US.
What is Betfred Sports
Betfred Sports is an online sports betting platform that offers odds across a huge range of sports both here in the United States and abroad.
These sports include:
- Aussie rules
- Basketball (NBA, NCAA)
- Baseball (MLB, NCAA, Int’l)
- Football (NFL, NCAAF, CFL, XFL)
- Horse Racing
- MMA / UFC
- Motorsports (NASCAR, F1)
- Rugby League
- Rugby Union
- Soccer (MLS, International Leagues)
Remember that this isn’t an exhaustive list and you can find odds for plenty of other sports on the app or website.
Welcome bonus and promotions
Any online sportsbook worth its salt will offer a nice welcome bonus for new customers and Betfred Sports has a pretty nice one indeed. At the time of writing, the current welcome bonus for new customers is a Bet $50, Get $111 + Get Up To $1,000 in Fred Bets.
That’s a win or lose offer so whatever you bet on your first wager, you’ll receive the same amount in free bet credits no matter what happens. It’s a nice offer, but it’s also a one-time offer, so think carefully about that first wager. You will also need to use your bonus credit within seven days.
Sportsbook platform and software
There are three Betfred options available in the US.
- iOS app
- Android App
- Desktop site
The option available to you will depend on your state, but even if your state initially only offers access through the Betfred website, all three options will likely be available at a later stage. Of course, this also depends on your state’s mobile betting legislation.
With so much experience in the UK market, the brand has managed to iron out any wrinkles in its mobile apps and website so you can expect a fairly straightforward layout that works extremely well. Odds are regularly updated and all those sports we mentioned earlier are easy to find.
As you would expect, you can make most of the usual types of bets on Betfred Sports.
- Live in-game
- Parlay (accas/accumulators)
- Point spread
- Round robin
Live in-game betting is probably one of the most exciting options on the app and is fast becoming a hugely popular form of betting. This allows you to place a bet at any point during the event. It’s a great way to get more involved in the sport and adds extra excitement to a wager, especially as you can adapt your wagering depending on how the game is developing.
As a result, live in-game betting may have a few extra options from time to time.
Betfred Sports offers a CashOut option that allows you to settle your wager early at a specified value. This means that if your team is ahead but you think they may lose following the departure of a certain player, you can cash out early and perhaps still make a little money on your initial bet. Likewise, if your team is faring badly, you can cash out early to minimize your losses.
To do this you simply hit the CashOut button and decide to either lock in the CashOut amount or let your bet continue.
In which states is Betfred Sports available?
At the time of writing, Betfred Sports is available in Colorado, Iowa, Arizona, Ohio, and Maryland.
The brand is currently working towards a launch in Nevada while expanding into more states once licensing is secured.
So even if Betfred Sports isn’t currently available in your state, there is a good chance that if the market is open to multiple sports betting operators, the brand may well launch there at some point in the not too distant future.
Withdrawals and deposits
As with most online sportsbooks, deposits and withdrawals are quite standard and include the following options.
- Bank transfer (ACH)
- Cash at Book
- Bank transfer (ACH)
- Cash at Book
These payment methods will depend entirely on your location and may change as more options are added or some are removed. Please check your local site/app to see what options are available to you.
We were pleasantly surprised to find that customer service at Betfred Sports is quite good with several options available for customers to contact support.
- Phone Number (available at specified times)
In our tests, we found that calls were answered promptly and the customer support reps were quite knowledgeable and friendly which is always a bonus!
Emails are only answered during customer support hours which could be an issue if you need something dealt with quickly and out of hours. However, those hours are usually seven days a week from early morning to late at night. When we emailed with a sign up query during support hours, we received a reply within five minutes which is pretty impressive.
The final word on Betfred Sports
Overall, Betfred Sports is a great option that will certainly push the competition here in the U.S. Its easy-to-use interface makes it a great option for those who are new to betting while the live in-game betting feature will appeal to the seasoned bettor.
With odds for a huge range of sports and that great customer support, this is a platform that we certainly recommend and look forward to seeing more of as the brand expands across the U.S.