Home > Marvel vs. DC: Each State’s Most-Hyped Superhero in 2023

It’s an age-old question for any comic book fan — DC or Marvel? Do you prefer the Justice League, or the Avengers? Superman or Spider-Man? Well, here at the home of U.S. betting sites, we like to get odds on just about everything, so we had to run the numbers. We’re taking a look across the U.S. to reveal the most popular superheroes and superhero films in each state.

As any fan will know, Marvel is gearing up for a busy few years with the release of Phase Five of its cinematic universe. This year has/will see the release of three Phase Five movies (Ant-Man and the Wasp: Quantumania, Guardians of the Galaxy Vol.3, and The Marvels) with four more hotly-anticipated films scheduled to hit screens in 2024. But will their success up to now be reflected in the most popular films across the country?

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Of course, DC Comics are also beavering away — coming up this year, comic book aficionados can expect the long-awaited solo screen debuts of fan-favorites The Flash and Blue Beetle, as well as the sequel Aquaman and the Lost Kingdom. While you won’t find box office odds on U.S. sports betting apps, those films are likely to be some of the highest grossing films of the year. It’s a big year for DC, with plenty of high-profile changes behind the scenes. With The Suicide Squad’s director James Gunn stepping in as co-CEO of DC Studios, fans can expect lots more exciting new films on the slate for 2024 and beyond.

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DC vs. Marvel

While the competition between Marvel and DC Comics has been raging for decades, when it comes to popularity in the U.S., there can be only one winner — and the mighty Marvel reigns supreme. In every single state, Marvel proved more popular. The closest competition we found was in Maryland, where DC took 45% of the vote and Marvel just managed a win with 55%. After years of dominating the box office, it seems that Marvel is truly the fans’ favorite.

Favorite Superheroes

Marvel’s dominance is also clear when you take a look at the most popular superheroes. In all but two states, the most popular superhero is Spider-Man, with 48 out of 50 states picking the web slinger.

There have been eight Spider-Man films with various incarnations of the role, which might explain why Peter Parker’s super alter-ego has remained so popular and so much in the public’s mind, whether their favorite is Tobey Maguire, Tom Holland or even Andrew Garfield.

Sticking with Marvel, just one state went for a different Avenger. Clearly Hoosiers have a fondness for their state’s spring storms, as Indiana’s favorite was the mighty lightning-wielding Thor.

And of all the other heroes out there, just one from DC made it onto our ranking — the Dark Knight himself, Batman. While you might expect Illinois or New York to pick the brooding caped crusader, as both Chicago and New York have been suggested as real-life alternatives of Gotham City, in fact, it’s fans in Michigan who love Batman the most.

The Nation’s Favorite Superhero Films

When it comes to favorite superhero films, there’s a clear winner overall. Avengers: Endgame was the grand finale of Marvel’s Phase Three, bringing the stories of the original Avengers to a conclusion and wowing audiences around the world.

Not content with being the biggest movie release of the entire MCU and the highest-grossing film of all time at the time of its release, Avengers: Endgame crushed the competition to be voted the most popular Marvel movie in a staggering 38 states.

Only a handful of states held up against the juggernaut of Avengers: Endgame. The title of second most popular Marvel movie goes to the Phase Three classic, Black Panther, which was the favorite in seven states.

It might not have crushed all of the box office records the way Avengers: Endgame did, but Black Panther was the first superhero film to receive a nomination for Best Picture at the Academy Awards, and it actually won three Oscars!

It’s often described as the best MCU movie — and if you want the proof, it’s the highest-rated of all the Marvel films according to Rotten Tomatoes. Black Panther reigned supreme in a chunk of the southern states — Alabama, Arkansas, Louisiana, Mississippi, and South Carolina — as well as in South Dakota and Iowa.

The only other film that rivaled Avengers: Endgame and Black Panther was the conclusion to the MCU’s Spider-Man trilogy — Spider-Man: No Way Home. This blockbuster was the most popular in five states, most notably in Spider-Man’s own native New York! NYC’s friendly neighborhood Spider-Man also swung out on top in Arizona, Colorado, Montana and New Hampshire.

Most Popular DC Films

There was a little bit more variety in fans’ favorite DC films, though there was still a clear frontrunner. The most popular DC film in 30 states was 2018’s Aquaman, starring Jason Momoa — here’s hoping that this year’s sequel, Aquaman and the Lost Kingdom, will live up to fans’ expectations.

Another favorite that was popular with fans across the U.S. was 2017’s Justice League. Intended to rival Marvel’s Avengers franchise, this multi-hero epic didn’t resonate quite as much with audiences, netting a 39% score on Rotten Tomatoes. And while it made $657 million dollars worldwide, compared to the MCU, that was enough to make it a box-office bomb!

But none of that stopped fans from showing their support in Delaware, Georgia, Maryland, Rhode Island, and New York, where Justice League was the most popular DC film overall.

Another big winner was 2019’s Shazam! — more light-hearted than the serious tone of Justice League, fans in 11 states loved Shazam. The family-friendly movie starring Zachary Levi was popular in Connecticut, Illinois, Massachusetts, Nevada, New Jersey, Oregon, Pennsylvania, Utah, Vermont, Iowa and New Hampshire.

Are you more of a Marvel maniac, or are you ride-or-die for DC? While Marvel has the upper hand right now, one thing is for sure — all bets are off for who will come out the victor in the next few years of film releases.

It’s bound to be a real clash of the titans — but if you need more excitement in the meantime, beef up your knowledge of online sports betting here at USBettingReport.


Using search volumes, first we discovered the most popular DC/Marvel Films in each state by looking at the number of Google searches (over the last five years) for all movie releases associated with the Marvel and DC franchises.

Using this data, we then moved over to Google Search Trends, where we took the top five most searched-for films and heroes (for both DC and Marvel), and compared them to one another. This highlighted the films and heroes trending the most on various sources, such as: news outlets, social media sites, and YouTube.

These were then ranked one to five, the higher the percentage the more that film or hero was trending over the last five years.

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