The Eldorado Resorts-owned Tropicana Evansville Casino finally received the go-ahead from the Indiana Gaming Commission (IGC) to open a retail sportsbook on August 12, and didn’t waste any time with a same-day launch of William Hill’s 143rd sportsbook in the U.S. and first in the Hoosier state.
Tropicana Evansville is likely to be a popular destination. Located on the Ohio River in southwestern Indiana, Evansville is situated near several metropolitan areas in states that have not yet legalized sports betting, such as Nashville, Louisville and St. Louis.
Thursday’s William Hill sportsbook debut drew a big crowd of sports fans who were ready to place their first legal sports bets in the state of Indiana. The sportsbook is located in the space once used by the 421 Club, near the main entrance to the casino.
The state-of-the-art facility will feature a 16-by-9 foot video wall, ten 65-inch viewing monitors and a dozen odds boards. Betting kiosks are located in the casino where bettors may place wagers, as well.
William Hill’s popular mobile app is now pending IGC approval.
William Hill appoints new CEO
Big changes are on the horizon for the leading U.S. sportsbook. Philip Bowcock will step down as Chief Executive Officer of William Hill plc on September 30, although he will remain on board until December 31 to assist with his replacement’s transition.
Ulrik Bengtsson, previously William Hill’s Chief Digital Officer, will assume full CEO responsibilities on Sept. 30. Formerly president and chief executive officer of the gaming company Betsson AB, Bengtsson joined William Hill in April 2018.
Bengtsson commented: “I am delighted to be taking on the CEO role at such an exciting time for William Hill and look forward to working with the team to deliver our strategy. We have a great opportunity to build William Hill as a digital and international business.”
Founded in the UK, William Hill expanded its retail and mobile operations into the U.S. in Nevada in 2012. Following the repeal of PASPA in May 2018, William Hill continued to expand as new states passed legal sports betting legislation.
The company now operates 143 sportsbooks in nine states, including Delaware, Indiana, Mississippi, Nevada, New Mexico, New Jersey, Pennsylvania, Rhode Island and West Virginia.