Australian-based sports betting operator, PointsBet, is set to enter the market in Illinois very soon, although an official launch date has yet to be announced. Most industry experts believe that the launch will occur before the start of the 2020 NFL season, but that is only days away.
When PointsBet does launch in Illinois, it will be the fourth state to launch its online sportsbook. PointsBet initially launched in New Jersey, but they have since been targeting the Midwest.
PointsBet partnered with Hawthorne Race Course, and that will also give the company a huge retail sports betting presence in the state of Illinois. There are three off-track betting sites associated with this deal, and all four of them are located in the Chicagoland area.
PointsBet believes that they will become one of the leaders in the retail sports betting industry in Illinois, but they are hoping to make a splash online as well. There are just three online operators currently in Illinois, which is a much smaller market than what the company is used to competing against.
Just 18 months ago, PointsBet was not a huge name in the US sports betting industry, but they have quickly emerged as a leader. The company believes that by launching in Illinois, it will help to expand their brand and further advance the company.
Expect Big Promotions
One of the biggest reasons that PointsBet has become popular in the United States is the promotions they frequently offer. PointsBet offers a large range of weekly promotions, and they will have some unique options ready for Illinois.
Expect some big promotions focusing on the start of the 2020 NFL regular season, especially on the Chicago Bears. PointsBet will be looking to steal customers away from the other operators in Illinois, and offering promotions around the Bears will be the best way to accomplish this.
Remote Registration Allowed
Governor JB Pritzker has once again removed the in-person registration requirements for mobile sports bettors, and this is the second time this has occurred. Pritzker initially removed the requirement in July as sportsbooks were struggling to bring in revenue.
When Pritzker initially removed the in-person registration requirement, there weren’t any mobile sportsbooks running in the state. Now, PointsBet will become the fourth mobile operator in Illinois, and the industry is expected to take off.
It’s unclear if Pritzker will cancel his executive order and force customers to sign up for an account in the casinos. PointsBet is hoping to build up a customer base before this takes place.
BetRivers No Longer Dominating
Rivers Casino in Des Plaines, Illinois, was the first to offer retail sports betting in the state, and they were also the first to offer mobile sports betting. BetRivers was able to have a monopoly on the market for July, but things started to change in August.
The company has been joined by DraftKings and FanDuel, and PointsBet will further complicate things for BetRivers. BetRivers has been looking to improve their promotions and bonuses to entice new customers to join, but they are quickly losing out on sports betting customers.