Penn National Gaming, Inc., which operates 42 casinos and racetracks across 19 U.S. states, has entered into a long-term, multi-state Player Account Management (PAM) agreement with White Hat Gaming Ltd., a leading iGaming platform provider.
The NASDAQ-listed Penn National chose White Hat Gaming as its online PAM provider after a highly competitive selection process. Penn National will integrate White Hat Gaming’s platform prior to a multi-state sports betting rollout.
Jeff Kaplan, vice president of strategy and finance for Penn Interactive Ventures (PIV), said, “We’re proud to be partnering with a leading platform provider like White Hat Gaming. The team at White Hat shares our vision for providing the best in class, intuitive product experience for our customers.”
White Hat Gaming is partnered with global sports betting supplier Kambi Group plc, as well as dozens of iGaming content providers, and powers over 30 brands around the globe.
Phil Gelvan, White Hat Gaming’s chief executive officer, said, “It is an honor to be working with an organization of the size and reputation of Penn National Gaming. In Penn National, we have found an ideal partner, who shares our passion for consumer gaming experience and is committed to the highest standard of regulation. We look forward to partnering with them to build one of the leading businesses in American sports betting and online casino.”
Penn National On a Roll
Legal sports betting is currently active or pending in a number of states where Penn National currently operates gaming facilities, giving the company access to legal sports betting markets across the country. The company expects to begin rollout in the third quarter of 2020.
Penn National’s facilities feature over 51,100 gaming machines, 1,300 table games and 9,000 hotel rooms. The company also offers social online gaming through its Penn Interactive Ventures division and has leading customer loyalty programs with over five million active customers.
In addition, the company operates gaming facilities in a number of other states with legal sports betting legislation under consideration, including Ohio, Maine, Colorado, Illinois, Missouri, Louisiana, Michigan, Massachusetts. Kansas, Florida and Texas.