The NHL has been diving deep into the United States betting industry to help market the sport and increase popularity. This strategy is working for the NHL, and leadership is continuing to push forward with betting partnerships.
On June 29, the league announced Sportradar as the Official Betting Data Rights, Official Betting Streaming Rights, and Official Media Data Rights Partner of the NHL. Sportradar is a leading worldwide provider of sports wagering products and services.
The deal is set to last for ten years between the two organizations, and it will elevate NHL betting to a new level. In addition to partnering for betting, Sportradar will also be an Official Integrity Partner of the NHL.
Sportradar and the NHL: A Perfect Match
Sportradar’s principle is to provide the best betting experience for people that utilize its product. The NHL is one of the best leagues in terms of fan engagements. This care is improving as the league grows its fanbase and catches up to the three other major sports organizations.
The combination of Sportradar and the NHL will be a perfect match for hockey bettors throughout the United States. The two companies will work together to utilize Sportradar’s diverse technology to provide fans with advanced insights into the action on the ice.
Sports betting is driven by analytics, and Sportradar’s technology will take hockey betting to the next level. Sportradar will distribute official NHL data and statistics to the media, as well as betting companies throughout the world.
This will help grow the league globally. NHL is very popular in many foreign countries, but this will increase interaction with the league. The NHL recently launched a new Puck and Player Tracking system, and Sportradar will incorporate this into its software to provide an unmatched data experience.
Additionally, Sportradar will be able to provide NHL live streams to betting operators in legal jurisdictions. Live betting has gained a lot of traction since 2018, and watching hockey directly on a sportsbook will help spark interest in the league.
Growing the Game
NHL Commissioner Gary Bettman is very busy with the Stanley Cup Finals in action, but he was very excited to announce this news. In the press release, Bettman was quoted about the partnership.
Bettman said, “As the leading global provider of sports data for the media and betting industry, Sportradar has the unique expertise to help us deliver stats, insights, and video content to our fans, who are extremely tech-savvy and constantly crave new and compelling ways to engage with our sport. The capabilities, versatility, and global scale of Sportradar’s platforms and products will assist us in providing fans, media, and sports betting companies around the world with a greater depth of data and a more immersive experience with the game. We’re thrilled to continue and deepen our important partnership with Sportradar and look forward to delivering a best-in-class fan experience through our collaborations over the next decade.”
The goal of this partnership is to help grow the game outside of North America. The global presence of Sportradar makes the company the perfect partner to bring this goal to fruition.