Global sportsbook operator, Tipico, has now launched its mobile sportsbook app in New Jersey, successfully breaking into the United States industry. Sports bettors in New Jersey are now able to download the user-friendly mobile app and begin placing bets through this new operator.
Tipico might be a new name in the United States, but this operator has decades of experience in the online sports betting industry. That experience will allow the new operator to highlight international sporting events as well as the most popular betting options in the United States.
Rumors of U.S. operations have remained distant for some time, but Tipico was finally able to make this a reality earlier this week. Not only will the company be offering sports betting in the United States, but Tipico has committed to the state.
Tipico’s New Jersey Operations
Tipico has built its United States headquarters in Hoboken, N.J., and all of the operations department is there as well. The centralized location will allow the company to adapt to the growing and competitive sports betting market in that state.
Live betting will be available 24/7 through the Tipico mobile app, and an in-house team will manage all of the odds and betting lines. The app creates a clean and smooth experience for the operator, and many betting options are available on the site.
“Tipico is a betting experience unlike any other, and we are confident that as we expand our reach in the U.S., users will love the new features we are regularly adding to the app,” said Adrian Vella, Managing Director, U.S. Business, Tipico.
The company has also rolled out a new advertising and marketing campaign throughout the entire U.S. market. Tipico wants sports bettors to know that they are a serious player in the United States and that this operator will work to earn their respect.
To celebrate the launch in New Jersey, Tipico is offering a wide range of welcome bonuses and promotions to new customers. The highlight of these offers is a $100 maximum cash match on wagers $25 or more. This offer is currently running through Dec. 21.
Tipico Looking to Expand
Now that Tipico has successfully entered the New Jersey sports betting market, the operator is looking to expand into other states. It’s unclear how many other states Tipico is currently targeting, but one future destination has already been established.
Tipico recently announced a partnership with Century Casinos in Colorado, which will allow the operator to launch in that state. Century Casinos operates several casino properties in Colorado, but mobile sports betting is available in Colorado as well.
Colorado launched sports betting on May 1, and it has already grown into one of the leading markets in the United States. It has a long way to go to rival what has taken place in New Jersey, but experts believe it can become a significant player in the Western part of the United States.