It’s been just over two months since a half-dozen Kansas sportsbooks began operations in earnest.
In that time, the six operators have raked in more than $350 million in wagers and $2.6 million in net revenues, showing how strong the state’s market can be once it hits its stride.
The latest data out of Kansas showed a 18.3% increase, month-over-month, from the $160,527,361 in cumulative wagers the lottery reported during Kansas’ opening month of operations in September to the $189,919,311 reported in October.
The state’s sports betting net revenues also rose in October, from $1,237,973 in September to $1,438,196.
The opening two months for online sports betting in Kansas has been a sight to behold, for operators and regulators alike.
“Sports betting in Kansas is off to a great start! Players are excited to take part, both at in-person sports books and via mobile platforms,” said Kansas Lottery Public Information Officer Cory Thone to U.S. Betting Report via email. “The rollout was overwhelmingly successful thanks to all the hard work by so many, and now players are having a blast taking part in the action. As always, we encourage everyone to have fun and play responsibly.”
Kansas Sports Betting, October vs. September
What Analysts Are Saying About Kansas
Kansas’ continued ability to get its sports betting act in line in record time and pull in lofty monthly handles serves as further proof of what regulators in the Sunflower State are doing right, and other states are doing wrong.
That’s what Brendan Bussmann, who serves as the managing partner for gaming consulting firm B Global, told U.S. Betting Report earlier this month.
For Bussmann, seeing the land of the Jayhawks and Wildcats continue to upstage its Missouri neighbors in sports betting shows how serious it is about wagering.
“The Kansas market is launching sports betting at the right time with strong college presence with the Jayhawks and Wildcats as well as the Chiefs heading into another Sunday night game. There is a local energy that is driving that market in addition to the general ability to now wager on sports locally,” Bussmann said.
“At some point, you would assume that their neighbor to the east would realize what they are missing out on alone in the Kansas City market. While still in its infancy, the revenue will continue to grow as the market evolves and enjoys the benefits of the Missouri market on the sidelines.”
Where Kansas Sports Betting Goes From Here
It seems the sky is the limit for Kansas sportsbooks, with little regional competition and a full slate of NFL action on the cards for the next two-plus months.
With the Chiefs currently sitting at +550 to win Super Bowl LVII on BetMGM Sportsbook, it seems like there’s plenty of reason for Kansas sports bettors (and their wandering neighbors from Missouri) to get in on the action.
As long as Kansas City’s NFL franchise continues its current run and the two FBS programs in the state (Kansas and Kansas State) churn their way towards bowl games, the Sunflower State should be in a solid state, revenue wise.
Throw in the opening month of Kansas’ national title-winning men’s basketball program and you have a recipe for a lot of sports betting interest as we roll into the holiday season.
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