Kambi has expanded its U.S. footprint with the launch of its on-property Sportsbook within the largest gaming property in Pennsylvania, the Greenwood Gaming and Entertainment-owned Parx Casino. Parx Casino now offers patrons 45 Kambi-powered betting kiosks, seven live teller windows and bring-your-own-device technology.
Following a thorough two-day testing phase, the Pennsylvania Gaming Control Board (PGCB) has given Kambi and Parx Casino the green light to officially open the sportsbook as of January 10 – a decision which means Kambi now powers three of the state’s four live sportsbooks.
Along with being able to watch the game at the sportsbook, patrons can place their bets via seven teller windows or at any of the 45 Kambi-powered betting kiosks located within the sportsbook space, throughout the casino floor and in the Parx Poker Room.
Further, Parx has leveraged Kambi’s innovative Bring Your Own Device technology to launch Betslip Builder – a mobile app which enables players to fill out their bet slip when on the move and create a QR code to be scanned prior to reaching a cashier.
With the Parx Casino sportsbook up and running, attention turns to launching additional Kambi-powered sportsbooks at Greenwood Gaming and Entertainment’s South Philadelphia Turf Club and Valley Forge Turf Club, with the former expected to be ready for regulatory testing this week.
In addition, a Parx-branded online sportsbook will be launched as and when the PGCB elects to fire the starting gun on mobile wagering in the state.
“We’re very excited to have launched our on-property sportsbook at Parx Casino, a brand which shares our commitment to providing unique and exciting wagering experiences to players,” said Max Meltzer, Kambi chief commercial officer. “Today’s unveiling marks Kambi’s fourth bricks and mortar sportsbook launch in less than three months and cements our position as the leading online and on-property sportsbook supplier in the burgeoning U.S. market.”
“Parx Casino is thrilled to launch legalized sports betting on property this week, and to do so with such a high-quality product from Kambi is particularly exciting,” said Matthew Cullen, senior vice president of interactive gaming and sports at Parx Casino. “Parx is expanding its portfolio of offerings to give patrons the absolute best of all types of legalized gaming, and sports wagering is just the latest stage in enhancing our customer offering.”