Home > Kambi, Bragg Gaming and Seneca Nation Partner in New York
News Sports Betting

Kambi, Bragg Gaming and Seneca Nation Partner in New York

The last three casinos in New York without a sportsbook partner signed on global sports betting supplier Kambi Group PLC, in collaboration with gaming and platform provider Bragg Gaming Group, to provide sports betting technology for three Seneca Nation-operated casinos in Buffalo, Niagara Falls and Salamanca this month.

Seneca Gaming Corporation (SGC) is the second major native American tribe to partner with Kambi in the U.S. Kambi is also partnered with Mohegan Gaming and Entertainment for both online and retail sportsbooks for the Mohegan Sun casino in Connecticut, as well as the Unibet sportsbook at the Mohegan Sun Pocono casino in Pennsylvania.

Subject to regulatory approval, the Empire State’s three newest sportsbooks will be located in Western New York at Seneca Niagara Resort and Casino, Seneca Buffalo Creek Casino and Seneca Allegany Resort and Casino.

SGC recently signed as the exclusive casino partner of the Buffalo Bills of the NFL and is expected to launch retail sports betting at all three casinos before the end of the year.

Holly Gagnon, president and chief executive officer at Seneca Gaming Corporation, said: “We are so excited to bring sports betting to our guests.  Seneca Resorts and Casinos remains steadfast in providing the latest and greatest offerings to our customers in entertainment, resort experience and, of course, gaming. This collaboration brings a whole new level of excitement.”

Kambi will provide sports betting kiosks, fully-configurable digital signage, a free-to-play sportsbook and Bring Your Own Device technology, which allows bettors to view lines and build bets on their mobile devices for quicker wagering when onsite.

Online Sports Betting Still Not Legal in New York

The long-term agreement also provides for Kambi and Bragg to provide SGC with an online and mobile sportsbook, as well as iGaming, pending state legislation and licensing.

Only on-property betting and gaming is permitted in the Empire State at this time. State legislative efforts have failed to made headway, as Gov. Andrew Cuomo has often stated that online sports betting will require an amendment to the state constitution via a voter referendum.

Bragg Gaming Group will provide casino and player account management through its ORYX subsidiary. Kambi and Bragg have also agreed to explore and collaborate on future opportunities in the U.S., as well as globally.

Dominic Mansour, Bragg Gaming Group chief executive, said: “The agreement with Seneca and Kambi is a game-changer for Bragg. The US casino and sports betting market is rapidly expanding, and Bragg’s expertise in casino and player account management positions us well to take advantage of this growth. Entering the market with two such strong partners as Kambi and Seneca is an ideal scenario.”

Kambi Continues to Extend Its U.S. Footprint

Kambi is now partnered with three of New York’s seven sports betting operators, both tribal and commercial. Kambi is the service provider for DraftKings, which operates a sportsbook for del Lago Resort and Casino, as well as Rush Street Gaming. Kambi took New York’s first sports bet at the Rivers Casino and Resort in Schenectady earlier this year.

Kristian Nylén, chief executive officer of Kambi, said: “I’m delighted to agree this sports betting agreement with Seneca Gaming Corporation, along with Bragg Gaming, a platform and gaming provider that will enable a fully-managed sportsbook and gaming service. Through its brick and mortar casinos, Seneca Gaming Corporation has developed a reputation for delivering high-quality, entertaining experiences, with customer experience at its core. We believe this reputation will only be enhanced as its patrons begin to familiarize themselves with the exciting sports betting experiences the Kambi Sportsbook offers.”

The Empire State’s other two commercial casinos, Tioga Downs and Resorts World Catskills, also in upstate New York, already offer retail sportsbooks. The Oneida Nation also has operational sports wagering at its New York casinos.

The Akwesasne Mohawk Casino Resort, in partnership with The Stars Group, is planning to launch a retail sportsbook in the near future.

Related stories

Better Collective Acquires 60 Percent of RotoGrinders (Rical LLC)

Ryan Knuppel

Kambi expands its U.S. footprint in Pennsylvania

Joan Mantini

Sports Betting Still Facing Big Challenges In Washington, D.C.

Ryan Knuppel

DraftKings Prepares to Launch Sports Betting in West Virginia

Joan Mantini

NCPG Survey Reveals Regulation Improves Consumer Attitudes to Gambling

Daniel Smyth

Time’s Up Louisiana: No Sports Betting This Year

Ryan Knuppel