European sports betting technology provider Kambi Group plc announced August 21 that its contract with DraftKings Sportsbook has been extended in New Jersey and expanded to encompass eight additional U.S. states.
Pending official approval from state gaming commissions, Kambi will continue to provide back-end technology and services for DraftKings sportsbooks opening in Indiana, Iowa, Maine, New York, Pennsylvania, Tennessee, Colorado and West Virginia.
Maine and Colorado do not currently allow sports betting, but Maine has passed legislation that only needs a gubernatorial signature and Colorado residents are set to vote on a ballot initiative to legalize sports wagering this November.
Other states included in the expansion could see retail and/or online DraftKings sportsbooks in a matter of days. In fact, the second Kambi-powered DraftKings mobile app launched in West Virginia today.
Moving on Up
DraftKings and Kambi formed their original New Jersey partnership in June 2018, one month after the repeal of PASPA. Operating under Atlantic City’s Resorts Casino Hotel license, the team launched the first-ever online sportsbook outside of Nevada on August 6, 2018.
Boston-based DraftKings launched in 2012 as a fantasy sports provider, but the company’s focus has shifted after its wildly successful year in retail/mobile sports betting and iGaming.
With one mobile sports betting/iGaming app in one state, a couple of retail sportsbooks in two states, and Fantasy Sports leagues covering 42 states, a third of DraftKings’ overall revenue and about 90% of its business came from its sports betting and iGaming enterprises.
Since launch, DraftKings’ customers have placed more than 21 million bets and earned more than $650 million in winnings.
Onward and Outward
DraftKings opened its first brick-and-mortar sportsbook, powered by IGT, at the Scarlet Pearl Casino in Mississippi on November 16, 2018. Four days later, DraftKings, with Kambi, replaced SBTech as Resorts Casino’s sports betting partner in New Jersey and launched its first retail sportsbook at the operator’s Boardwalk location.
Kambi helped DraftKings open its third retail sportsbook in a third state at del Lago Resort and Casino in upstate New York last week.
DraftKings also extended its market-access partnership with Penn National Gaming last month, placing the company in prime position for rapid expansion as additional U.S. states pass new legal sports betting legislation.
Based in Malta, with satellite offices in Bucharest, London, Manila, Stockholm and Sydney, Kambi recently opened its U.S. headquarters in Philadelphia.