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Hard Rock and GiG Launch Iowa Retail Sportsbook, Mobile to Follow

Hard Rock International, in partnership with Gaming Innovation Group (GiG), began accepting land-based sports wagering at Hard Rock Casino Sioux City in Iowa on September 20, with plans to launch online and mobile app sports betting in December.

Hard Rock Sioux City Sportsbook, the 14th land-based sports wagering site in the Hawkeye State, runs on GiG’s platform. The two businesses partnered last year to launch retail and digital sportsbooks at Hard Rock’s Atlantic City casino in New Jersey.

The partnership between Hard Rock and GiG, a European-based gaming and sports betting technology provider, includes the option for further expansion collaboration in a number of additional U.S. states with legal sports betting markets.

Richard Brown, acting chief executive officer of GiG said, “After a successful launch in New Jersey, I am delighted to further deepen the relationship with Hard Rock, delivering on our strategy to grow with our partner by entering a new state in the U.S. with our sportsbook. We are looking forward to growing with our partner long term. We have mutual ambitions to entertain consumers with a safe and exciting first-class sports betting experience.”

The Florida-based gaming and hospitality company’s retail sportsbook in downtown Sioux City encompasses more than 400 square feet and features four betting windows.

Online and Mobile Expected in December

Iowa regulations require sports bettors to register in person before taking advantage of any casino’s online sportsbook. That requirement will expire in 2021. Until then, the Hard Rock Sioux City Sportsbook registration form can be downloaded from its website and filled out prior to visiting the casino.

Bettors who use the online link to sign up for the Hard Rock mobile app qualify for promotions for a Free Square Pool Pick and $100 Risk-Free Bet. After registering at the sportsbook window, bettors will receive an activation email when Hard Rock’s online sports betting product is launched.

The Iowa Racing and Gaming Commission (IRGC) authorized the state’s 19 casinos to offer retail and online sports wagering in mid-August. Bettors must be 21 years or older and located within state boundaries. Wagers are accepted on pro and college sports, although in-play prop bets on Hawkeye State college teams are not allowed.

Iowa has a population of about three million people, but its sports betting revenue is expected to benefit from neighboring states that have not yet legalized sports wagering.

According to data released by the IRGC, early revenue projections of $160 million by market maturity are on track. Hawkeye State bettors wagered $46.5 million in October. Operators’ gross revenue for the month was $5.6 million, up from $4.9 million in September.

In just its first full month of operation, Hard Rock Sioux City Sportsbook brought in $1.2 million in wagers in October, the 11th highest handle out of 19 sportsbooks in the state.

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