Earlier this week, two of the biggest names in the sports betting industry announced that they have reached multi-year agreements with ESPN. ESPN is the Worldwide Leader in Sports, and these new deals should help transform all three of the companies involved.
DraftKings and William Hill were the two companies to announce partnerships with ESPN on Monday, but this is not the first time that either company has worked with the sports media giant.
DraftKings is a company that is headquartered in Boston, Massachusetts, which is close to the ESPN campus in Bristol, Connecticut. William Hill is an international bookmaker based in London, England, but it has also built up a strong presence in the United States.
DraftKings Providing DFS Offerings
DraftKings got its start as a daily fantasy sports provider almost a decade ago, and that will be their primary focus as a part of this deal with ESPN. As a part of this agreement, DraftKings will be the exclusive Daily Fantasy Sports provider for ESPN.
One of the biggest perks of this deal for DraftKings is that the DFS provider will have the ability to integrate their DFS offerings across the ESPN digital platform. DraftKings will also be tasked with coming up with new studio shows, and these shows will help the company promote on ESPN.
DraftKings will also receive a link-out to their sportsbook site on all of the ESPN platforms.
William Hill Gets Website Links
Like DraftKings, William Hill will also receive link-outs to its sports betting sites and mobile apps. These links will be geo-targeted, which means that the links will take viewers to the sportsbook in their state, if one is available.
The brand new Caesars Sportsbook by William Hill is also now a partner of the fantasy games offered at ESPN. William Hill has previously provided ESPN with sports betting odds, and that deal will continue as a part of this new multi-year agreement.
In July, William Hill recently took control over the Caesars Entertainment sportsbooks as a part of the merger between Caesars and Eldorado. This new deal will allow William Hill to offer more than 170 retail sportsbooks in 13 states across the country.
Walt Disney Approves Sports Betting
Walt Disney is the parent company of ESPN, and they have used ESPN to help break into the growing world of sports betting. Disney is hoping to use ESPN to form partnerships and agreements with all of the big-name sports betting operators throughout the country.
There are currently 18 states and Washington DC that have legalized sports betting, and several more are on the way. Disney and ESPN also believe that there is a connection between sports betting and sports viewership on TV.
ESPN is the home to some of the biggest sporting events in the world, and adding sports betting into the mix should add more viewers. Disney owns six percent of DraftKings, but that is non-voting equity in the company.