The Chicago Bears and PointsBet announced Friday that they have agreed to a partnership that will make PointsBet the first official sports betting partner of the Chicago Bears.
Along with being the official sports betting partner, PointsBet will receive the use of official Bears logos, stats, and information. The sports betting provider will also gain other sponsorship opportunities with the Chicago Bears, and they will be able to promote their brand through the Bears’ digital outlets.
“As we break into the sports betting category for the first time, we couldn’t be more excited to welcome PointsBet to the Bears family as a Proud Partner,” Chicago Bears President & CEO Ted Phillips said. “This deal will bring fans a new way to interact with and cheer on the club.”
While the COVID-19 pandemic continues to change the NFL’s 2020 landscape, the Bears were quick to jump on another opportunity for fan engagement. PointsBet will appeal to Bears fans by offering the best prices on games all season long. The sports betting operator will also design and release weekly promotions centered around the team.
Not only was PointsBet able to strike a deal with the team, but they were also able to get a Bears legend as a promoter. Devin Hester has agreed to help promote the sportsbook, and the former Bears kick returner is a famous face in the state of Illinois.
PointsBet sought out Hester because his kick returning style is symbolic of the PointsBet mobile app’s functionality: quick and easy.
PointsBet recently launched its mobile app in Illinois, but the company is also set to have a noticeable retail presence. Hawthorne Race Course, located in Stickney, Ill., will be the top retail sports betting location.
In addition to the Hawthorne retail sportsbook, PointsBet will also be launching retail sports betting at three other off-track betting sites in the Chicagoland area. Proximity to Chicago is another reason this partnership makes sense for both the Bears and PointsBet.
PointsBet is an Australian-based company that has enjoyed much success since joining the United States sports betting industry in 2018. Since its launch in New Jersey, PointsBet has expanded to several other states throughout the country.
Following the Trend
The National Football League announced earlier in 2020 that teams could seek out partnerships with sports betting operators. In a change from their former stance, the NFL now hopes to capitalize on the sports betting industry as a whole. The 2020 announcement paved the way for deals similar to the Bears and PointsBet.
The Denver Broncos were the first NFL team to take advantage of this opportunity, and they have partnered with both FanDuel and BetMGM for the current 2020 season. FanDuel also provides daily fantasy sports (DFS) games specific to the Broncos.
Earlier this month, the Bears’ NFC North rival Detroit Lions also named BetMGM as their official sports betting partner in a multi-year deal. Like Chicago, Detroit is a growing sports-betting market, and these types of partnerships should help the industry continue to expand.