BetMGM announced last week that they have partnered with the PGA Tour, making them the second sports betting operator to do so. DraftKings was the first sportsbook to become a legal sports betting partner of the PGA Tour just a week before the deal with BetMGM.
The PGA Tour and BetMGM announced a new multiyear content and marketing relationship, and the sports betting operator will also become an official sports betting partner of the Tour. BetMGM will receive several things through this partnership, one of the most important being able to advertise during PGA Tour events.
BetMGM will also have the ability to show live video streams through its digital platform. BetMGM will also receive the right to use official PGA Tour logos and brandings throughout the United States.
MGM has a strong presence in the PGA Tour already, and they are the main sponsors of several players on the PGA Tour. The BetMGM logo can be seen on some players’ shirts and golf bags.
MGM also owns the Shadow Creek Golf Course in Las Vegas, Nevada. This course hosted the famous golf match between Tiger Woods and Phil Mickelson back in 2018. Betting on golf is not extremely popular in the United States, but BetMGM is hoping that this new partnership creates some unique opportunities.
BetMGM is currently licensed to offer sports betting in seven states, but that number could jump to double-digits by the end of 2020. This deal will give the PGA Tour a strong presence in those states and should help to grow the popularity of the sport.
BetMGM is a joint venture that was created by MGM Resorts, GVC Holdings, and ROAR Digital. BetMGM is one of the biggest names in the sports betting industry, and they recently announced a partnership with the Denver Broncos of the NFL as well.
PGA Tour Welcomes Betting; Players More Reserved
The PGA Tour has welcomed the sports betting industry over the last few years, and they give it as a way to get more fan engagement and involvement. Forming the partnerships with both DraftKings and BetMGM is a start, but expect many more deals to be created.
Betting on golf events was frowned upon by the PGA Tour until the Supreme Court voted to lift the federal ban on sports betting in 2018. Other professional sports have had the same response to this decision, and they all view it as a way to increase exposure and bring in more revenue.
Players on the PGA Tour were not so welcoming to the idea of sports betting as they believed it could compromise the integrity of the sport. Rory McIlroy was one of the most vocal opponents of allowing betting to take place on major golf events.
McIlroy, and other golfers, believe that it could lead to an increased amount of heckling from fans as they try to sway the outcome in a certain direction. Currently, the PGA Tour is holding all of their events without fans in response to the COVID-19 pandemic.