Churchill Downs Incorporated (CDI) launched its BetAmerica retail sportsbook, in partnership with sports wagering technology platform provider SBTech, at Rising Star Casino Resort in Rising Sun, Indiana, on Nov. 11. BetAmerica will launch online sports wagering on the SBTech platform pending regulatory approval from the Indiana Gaming Commission.
Further cementing the Hoosier State’s position as the Midwestern hub for sports betting, Rising Star is within easy reach of several metropolitan areas in bordering states that do not have legal sports wagering markets.
About 40 miles from Cincinnati, Ohio, the Full House Resorts-owned Rising Star Casino is just across the Ohio River from Kentucky, as well, about an hour and a half from Louisville and a little more than that from Lexington.
BetAmerica Sportsbook accepts wagers on a wide variety of global sports, including professional and collegiate events. The 3,000-square-foot sportsbook offers a full bar and more than 30 television screens. Bettors can place wagers with sportsbook staff at a window or on one of 16 self-service kiosks.
Bill Carstanjen, CEO of CDI, said: “We are excited to deliver a state-of-the-art sports wagering product to the residents of Indiana. Our experience as the leader in online wagering in the US will enable us to offer our customers the very best mobile and in-venue sports betting experience.”
SBTech has also expanded into numerous U.S. states in the last year and a half. In addition to its partnership with Churchill Downs, SBTech is also partnered with Oregon Lottery, Golden Nugget Atlantic City and Resorts Casino Hotel, among others.
Melisa Riahei, SBTech U.S. president, said: “We are very excited to be entering the great state of Indiana. Our on-property sportsbook product has been extremely successful to date, and we look forward to replicating that success for Rising Star Casino, in partnership with Churchill Downs.”
In the same deal, the Las Vegas-based Full House Resorts also agreed to partner with CDI and SBTech for retail and online BetAmerica sportsbooks at its Bronco Billy’s Casino and Hotel in Colorado, pending regulatory approvals.
Indiana Sports Betting Off to the Races
Indiana became the tenth state to legalize sports betting following the repeal of the Professional and Amateur Sports Protection Act (PASPA) in 2018. Gov. Eric Holcomb signed HB 1015 into law a year later, legalizing retail and mobile sports betting.
Mobile sportsbooks debuted in Indiana in October, one month after retail sportsbooks received state approval to open on Sept. 1. Rising Star Casino is the last of the the Hoosier State’s 14 casinos, racinos and off-track betting parlors to open a retail sportsbook.
Sports wagering has proven to be a success in Indiana over the last two months. Data released by the state shows bettors wagered a total handle of $35.2 million in September and $91.7 million in October, an increase of 161%.