Bally’s Corporation has officially entered the U.S. sports betting industry, and it has done so in the state of Colorado. The company announced that it made a beta launch of its Bally Bet online sportsbook app in Colorado.
Bally Bet was developed by Bet.Works, after Bally’s Corp has agreed to acquire the technology provider. This new Bally Bet app will offer several new and unique features for sports fans to enjoy in Colorado.
Bally’s Corp will provide limited marketing with this beta launch, and the company is focused on pointing out improvements that can be made for a full rollout. There will be enhancements made to the app in the coming weeks, and customers will enjoy these improvements as they are rolled out.
David Wang is the founder and CEO of Bet.Works, and he will be taking the role of CEO with Bally Interactive when this acquisition becomes official. Wang said of the deal,
“Bally Bet is the culmination of a tremendous amount of hard work by both the Bally’s and Bet. Works teams, and represents a key component of Bally’s long-term growth and diversification strategy. Today’s launch is just the beginning of what Bally’s has in store for the mobile sportsbook market.”
This new Bally Bet app will feature traditional gaming options on all of the top US and international markets. There will also be exclusive parlay betting opportunities with a focus on social features.
One of the best new features of the Bally Bet app will be the Bally Rewards program that is still being developed. Customers will be able to earn points by participating in contests or making bets through the mobile app.
These points can be redeemed for gaming rewards as well as exclusive rewards at the Bally properties in Colorado. As this program continues to be developed, prizes will be offered for any Bally’s casinos located throughout the United States.
Bally’s has already built up a great reputation at its casino properties in Colorado, and this new app will provide the same experience. Senior Vice President of Bally’s, Adi Dhandhania, stated,
“By integrating Bally Bet with Bally Rewards, we will provide sports and gaming enthusiasts with an unmatched betting experience.”
After the Bally Bet app is established in Colorado, Bally’s Corp plans to launch the mobile app in at least three more states in 2021. The company has plans for an even bigger year in 2022 in the US sports betting industry.
About Bally’s Corp
Bally’s Corp is headquartered in Lincoln, Rhode Island but the company has properties throughout the United States. At this point in time, Bally’s Corp owns and operates 12 casinos across eight states, but that number will be increasing.
In Colorado, Bally’s Corp owns three casino properties in Black Hawk, and it also owns 13 OTB locations and a horse track. Bally’s Corp employs more than 6,000 full-time employees, and the company is traded on the New York Stock Exchange under the ticker, BALY.
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