On Monday morning, the league announced that it has approved 4 NFL gambling partners, including FOX Bet, BetMGM, PointsBet, and WynnBET. The National Football League is fully immersing itself in the sports betting world. The league went from opposing betting during the Professional and Amateur Sports Protection Act battles to embracing it within three years.
4 NFL Gambling Partners
These deals financially favor the NFL rather than the sportsbooks, but the platform partnering with the NFL helps their reputation in the gambling industry.
Usual deals between gambling companies and professional sports leagues have usually involved the exchange of official league data. In return, the leagues would promote the sportsbooks, and both sides would share in the revenue. Unofficial league data has not caused sportsbooks to be slow, so it’s unnecessary for sportsbooks to partner with leagues.
Nevertheless, the deal the NFL announced on Monday is unique in the sports betting world that will help the league generate a lot of revenue.
The latest deal from the NFL
FOX Bet, BetMGM, PointsBet, and WynnBET are rising sportsbooks in the United States. Yet, they are not on the same level as DraftKings, FanDuel, and Caesars. The NFL previously signed official betting partnerships with these three books.
DraftKings, FanDuel, and Caesars will be the premier books advertised by the NFL. The league works directly with the conglomerates, but they still found a way to make money on FOX Bet, BetMGM, PointsBet, and WynnBET.
The smaller books do not get access to team and league marks. As gambling partners, they now have the right to purchase advertising spots on NFL broadcasts. These sportsbooks are the only seven in the United States that can advertise on NFL events.
FanDuel, DraftKings, and Caesars Sportsbook have built in advertising slots into the contract. FOX Bet, BetMGM, PointsBet, and WynnBET will now be able to join the mix.
FOX Bet is pushed by the FOX Sports crew, especially in pregame shows. Stars Group runs FOX Bet, and they merged with FOX Sports to grow the platform. PointsBet is the official betting partner of NBC Sports, which televises the Sunday Night Football contest.
PointsBet will play a massive role in these broadcasts. BetMGM and WynnBET are not direct partners with any television channels that show games, but they now have the right to advertise during games.
NFL cuts ties with other books
There have been some critics of the deal with the NFL because the league cut out tons of sportsbooks. The NBA has taken a different approach, giving 30 sportsbooks the right to advertise. However, the deal with the NFL came at a cost for all six sportsbooks.
This is enough companies not to give DraftKings and FanDuel a monopoly for football advertising, but it will also allow the sportsbooks to grow their presence in the United States. The NFL is the most bet sport in the United States, and broadcasts receive millions of viewers.
If FOX Bet, BetMGM, PointsBet, and WynnBET take advantage of the partnerships, they could turn into top-tier betting platforms by the end of the season.