The Professional Fighters League (PFL) recently announced a new partnership with BetMGM, a product of MGM Resorts International. Through this agreement, BetMGM will become an official authorized gaming partner of the PFL.
This is the second deal that the PFL has been able to strike with a sports betting company in two months, as a deal with DraftKings was announced on April 20. These are not exclusive deals, and it will allow the PFL to continue to seek out other partnership opportunities.
The PFL is not as big of a name as the UFC, but it is considered the number two MMA league in the world. It was founded in 2018, but it has already built up a solid name for itself in the world of mixed martial arts.
PFL 4 was held in New Jersey on Thursday night, and there were betting options available at the BetMGM Sportsbook. This is just the start of the partnership, and other new and exciting opportunities will be available in the future.
CEO of the PFL, Peter Murray, said, “We’re excited to partner with BetMGM to evolve our premium betting experiences for the millions of passionate sports fans across the country ahead of PFL 4.” The PFL does not have any large television contracts, but partnering with sports betting operators could open up some new possibilities.
BetMGM will receive the right to use official PFL marks and logos through this partnership agreement, and it can also be included in some VIP events. The league will also allow BetMGM to use its platform for promotional opportunities on the sports betting site or mobile app.
In typical BetMGM fashion, the sports betting operator launched a promo in advance of the PFL 4 in an effort to create some new business. Any BetMGM customer that placed a $25 wager on a PFL 4 market was eligible to receive a $10 free bet.
SmartCage Technology A Game Changer
With the emergence of live and prop betting in the US sports betting industry, PFL has developed a program that will help with both betting options. The PFL is calling this new program SmartCage Technology, and it will change the way combat sports are viewed.
This new technology delivers stats and other analytics in real-time, and that information will allow sportsbooks to offer unique and exciting betting options. This information is already used on the broadcasts of PFL events today, but this new partnership will allow it to benefit sportsbooks as well.
This technology tracks caloric burn, general fighter tracking, heart rate, kick speed, and punch speed. Sportsbooks will then have the ability to get creative with prop betting options based on the data that is received early on in the match.
It is possible that other combat sports such as MMA or boxing will look to copy the SmartCage Technology tool, but it is the first of its kind at this time. It’s unclear how quickly BetMGM will look to integrate this information into its sports betting platforms.