The Arizona Coyotes and owner Alex Meruelo’s group, Meruelo Gaming LLC, have agreed to launch the newest digital sports betting platform in Arizona. Bettors will be able to download the app on January 12th, which will be known as SaharaBets.
Arizona’s sports betting market is steadily increasing
Arizona’s sports betting market is just getting started as the sports betting handle had a combined total of $777 million for September and October. Meruelo Gaming LLC is an affiliate of the SAHARA Las Vegas and Grand Sierra Resort which is located in Reno, Nevada.
Meruelo purchased a majority stake in the Arizona Coyotes organization in 2019. A lot of professional sports teams have partnerships as well. The Arizona Diamondbacks partnered with Caesars and has a retail sportsbook location just outside of the stadium.
The Arizona Cardinals have a deal with BetMGM Sportsbook. The Pheonix Suns have a partnership with FanDuel Sportsbook. The arena has been rebranded to the Footprint Center.
The Arizona Rattlers of the Indoor Football League extended its partnership with BetRivers Sportsbook, and Phoenix Mercury of the WNBA has a deal with BallyBet, but the sportsbook provider has yet to launch in the state, but the deal is set to be fifteen years long.
TPC Scottsdale has a partnership with DraftKings. In April, DraftKings announced that it would partner with the PGA Tour to open a sportsbook that is home to the Waste Management Phoenix Open. Lastly, Phoenix International Raceway has an agreement with Barstool Sportsbooks.
The app will be available for the NFL playoffs and, most importantly, the Super Bowl. This is a good marketing strategy as the Cardinals have already clinched a playoff spot and have a decent shot of making it to the Super Bowl.
SaharaBets President Andrew Patterson stated in a press release;
“SaharaBets brings the excitement and reputation of the iconic SAHARA Las Vegas to sports fans here in Arizona… As the sports betting landscape continues to evolve in the Valley, SaharaBets looks forward to collaborating with the Coyotes organization to engage and interact with sports fans in fun and unique ways.”
The plan is to have unique offerings and other ways to bet on the Arizona Cayotes to promote fan engagement. With a majority stake on the team, the app can certainly offer better odds or other promotions in regards to the team that many other competitors cannot offer.
The Cayotes are struggling this season
The Arizona Cayotes did not start the season as they had hoped. The Arizona Cardinals are getting ready for the playoffs, and the Pheonix Suns are tied with the Golden Warriors for the best record in the Western Conference and the NBA.
The Coyotes have a record of 6-22-3 in the NHL. However, an app that has a partnership with the Arizona Cayotes may help bring more fan engagement.
Coyotes President and CEO Xavier A. Gutierrez went on to say;
”Our partnership with SaharaBets will offer next-level gaming experiences for fans who want to unleash their competitive spirit.”