Topgolf is joining the US sports betting revolution and aiming to sink a hole in one thanks to a new partnership with PointsBet.
The sports an entertainment brand may be famous for its global network of next-level driving ranges but it’s now looking to make a splash on the sports betting scene. Working alongside sportsbook operator PointsBet, Topgolf will now offer in-person betting across its range of New Jersey venues.
New Opportunities for New Jersey
Announcing the news on February 20, PointsBet CEO Johnny Aitken said the link-up would help the company’s expansion plans within the Garden State. Having already launched an online betting site in New Jersey under a license held by Meadowlands Racetrack’s, the Australian operator is now hoping to corner the casual market with its offline betting stands.
“The PointsBet-branded bar areas, with live game odds and the opportunity to unlock special offers and rewards for downloading the PointsBet mobile app, will be the essential hub for fans to experience new, one-of-a-kind VIP betting experiences,” Aitken explained.
The latest sports betting partnership is an interesting twist in the current wave of regulation and innovations. While the once reluctant sports leagues are now embracing the betting industry, other sectors have been less proactive.
In joining forces with PointsBet, Topgolf is bridging the gap between sport, entertainment and betting. Indeed, by traversing the worlds of golf and leisure, Topgolf is able to appeal to a much broader demographic than the average casino or sports team.
Topgolf Venture to Destigmatize US Sports Betting
The potential upside to this deal is that PointsBet will see more novices speculating on their favorite sports. What’s more, because the sportsbooks will be housed alongside Topgolf’s existing facilities, it should help normalize the process of betting.
Even as regulation sweeps the US, a certain amount of stigma still surrounds the industry. However, as operators find new ways to show the entertaining side of sports betting, existing misconceptions will gradually fade away.
While the latest deal between Topgolf and PointsBet will ultimately benefit the two businesses involved, it could also help remove any stigmas associated with sports betting. Should that happen, the industry as a whole will win.