The fastest-growing Daily Fantasy Sports provider in the United States, Monkey Knife Fight, has just reached a massive new deal. Monkey Knife Fight is now official partners with the National Football League and the NFL Players Association, through a deal that was announced last week.
This is an exclusive partnership between the groups, and it has been announced that it is a long-term deal. Financial details of the partnership were not disclosed, but this deal is set to have significant benefits to all parties involved.
The NFLPA will become a strategic owner of the fantasy sports company, helping to bring Monkey Knife Fight to the forefront of the DFS industry. DraftKings and FanDuel are the top-two DFS providers in North America, but the NFLPA has decided to team up with Monkey Knife Fight.
One of the most notable aspects of this deal is that it will utilize the NFL stars to help market the company and continue to drive revenue. The players make the DFS industry possible, which makes this a unique and special arrangement.
OneTeam Partners is also a big part of this deal, and that group will also have a major say in how this deal takes shape in the coming years. OneTeam is a collection of world-class athletes that work towards providing access to athlete’s rights and growing business for the clients.
Monkey Knife Fight has already landed partnerships with several teams in the National Football League, but adding the NFLPA to the mix is a huge step. DeMaurice Smith, executive director of the NFLPA, commented on this deal and was pleased with how this will affect the players across the league.
NFL players will now be a large part of the marketing and promotions offered by Monkey Knife Fight, and some of the best athletes in the sport will be featured. Players will have the ability to win prizes that are geared around their favorite NFL players.
Houston Texans quarterback Deshaun Watson was quoted in the press release stating the desire for players to get involved in the DFS industry. The young NFL stars grew up in the DFS era, which is a way for them to be more involved.
The National Football League has taken a progressive approach to the sports betting industry since 2018, and it has allowed teams to reach deals with sports betting operators. Now, the NFLPA has taken the next step by securing an exclusive, multi-faceted partnership with Monkey Knife Fight.
About Monkey Knife Fight
Monkey Knife Fight launched in 2018 and has been becoming a force in the DFS industry. The award-winning operator is ranked as the third-largest DFS provider in North America, but it is also the fastest-growing company.
Monkey Knife Fight offers innovative and fun games that focus on some of the most famous athletes in each sport. There are several unique gaming options for all of the top professional sports in the US.
The operator is ever-expanding its offering to customers, and this new deal will help pave the way for new and engaging opportunities.