Online sports betting is officially live in the state of Michigan, launching on Jan. 22. The Michigan Gaming Control Board was looking to launch just before the start of the Super Bowl but was able to get things in place for a much earlier launch.
Michigan and Virginia appeared to be in a race to see which market could launch online sports betting first, and Virginia won the race by just one day. Online sports betting in Michigan is expected to become a much bigger market, as there were 10 online operators ready to go on Day 1.
Retail sports betting officially launched in March 2020 in the state of Michigan, but the COVID-19 pandemic kept the state from seeing much progress. Online betting was legalized at the same time, but the Michigan Gaming Control Board took months to receive applications and issue licenses.
Remote registration is available in the state of Michigan, which will allow bettors to sign up for new sports betting accounts without being forced to visit a casino. This could allow Michigan to attract sports bettors from both Ohio and Indiana as well.
Many sportsbooks had ceremonies to celebrate the launch of online sports betting, but none bigger than Barstool Sportsbook. Barstool has partnered with the Greektown Casino in Detroit, and a number of the Barstool Sports personalities were on-site for the launch, including founder Dave Portnoy.
Current and Future Sportsbooks
There were 10 online sportsbooks ready to accept customers on the first day of online Michigan sports betting. These operators are all partnered with a commercial or tribal casino in the state, and they offer retail sports betting as well.
Here is a list of the current online sportsbooks in the state:
- Barstool Sportbook
- BetMGM Sportsbook
- Golden Nugget Sportsbook
- PointsBet Sportsbook
- William Hill Sportsbook
FOX Bet has not yet launched in the state of Michigan, but it has received the necessary license approval to do so. There are still a handful of tribal casinos that are eligible to apply for a sports betting license, and that could push the total number up to 15.
Online Casinos and online poker to launch as well
Online casino gaming is also legal in the state of Michigan, but there was a belief that those games would be launched at a later date. That was not the case, as the entire iGaming suite was rolled out and available in the state of Michigan on Friday.
By rolling out the entire iGaming suite on Friday afternoon, Michigan became the first state in the US to launch online sports betting, online casino gambling, and online poker at the same time. New Jersey and Pennsylvania are the only other two states in the US that offer all three forms of online gaming.
Several sports betting operators also offer online casino gambling, and just one account is needed for each site. Online casino gaming and online poker will help land-based casinos increase revenue, but sports betting is expected to bring in the most handle and revenue.