The success and extravagance of this weekend’s Super Bowl have hidden the fact that there is now less than one month until the biggest draw in all of American sports, the annual NCAA basketball tournament affectionately known as “March Madness.”
This year’s bracket commences on March 13 and wraps up with a Final Four showdown at Caesars sportsbook in Louisiana. The state’s entertainment sector is lining up a massive boost in its profile and handle as a result.
The American Gaming Association estimated that a record $8.5 billion would be bet on last year’s festivities, and that number is only set to be eclipsed again.
March Madness in Louisiana
March Madness will run from March 13 to April 4 this year as the bracket of 68 teams battle it out until one remains. The annual competition’s grandiose battles, underdog stories, and thrilling moments make it an all-around fan-favorite.
The Kentucky Wildcats beat the Kansas Jayhawks 67-59 in 2012 the last time that Louisiana hosted a championship match. Anthony Davis won MVP as the Wildcats’ 41-point first half proved too much to overcome.
This year’s big event will conclude with Final Four and Championship games in the Caesar’s Superdome, right in the heart of New Orleans.
Appealing to Louisiana Bettors
There are currently seven online Louisiana sportsbooks available for interaction in Louisiana. WynnBET is the latest to have joined the list after formally arriving late last week (find out more about WynnBet joining Louisiana Gambling news).
Louisiana sports gambling officially moved online on October 31, 2021, and has had promising returns since doing so. This includes $67.1 million in wagers collected in the first two months of operation and increased participation in betting as a whole.
March Madness continues a loaded plate of gambling action, following the success of Super Bowl LVI.
The Impact of March Madness in Louisiana
Louisiana sports gambling has been on the rise since a November 2020 referendum was passed by state voters.
An average of 18.76 million people have tuned in to the past five March Madness competitions. The increased awareness of sports betting combined with the massive audience is sure to push participation and patronage at sportsbooks through the roof this year.
Whereas many states missed out on sportsbooks during events like the Super Bowl, LA will not meet the same fate. Commitment to development and availability will make March Madness betting a success in the Bayou.
Louisiana Sports Gambling Details
As of writing, 55 of Louisiana’s 64 small districts, known as parishes, currently allow online gambling. This means that people in Caldwell, Catahoula, Franklin, Jackson, LaSalle, Sabine, Union, West Carroll, and Winn will need to relocate to place bets.
One of the biggest draws of the tournament will be local heroes LSU, who are 18-7 this season. The latest edition of ESPN’s bracketology has the Tigers slated as the seventh seed in the West division.
Gonzaga, Purdue, Duke, Auburn, and Kentucky are among the favorites to win this year’s title on most Louisiana sportsbooks. Arizona is also firmly in the mix and is a projected number-one seed as of February 14.