New acquisitions, a new trading name and now a new team of experts have led Bragg Gaming to the brink of an assault on the US online gaming sector.
Adding to its recent raft of changes, Jim Ryan, Paul Pathak and Akshay Kumar have joined the gaming company’s board of directors. According to a March 14 press release, Bragg Gaming has replaced exiting directors with a trio of industry veterans.
Industry Vets Line Up to Facilitate US Assault
For players and gaming insiders, Ryan will be a familiar name. The former head of Partypoker, Ryan has more than a decade’s worth of experience in the sector. As well as heading up one of the largest gaming firms in the world, he has inside knowledge of operations in the US.
Between working with software provider Cryptologic, Ryan joined Pala Interactive LLC, an active operator in the New Jersey gaming market. Taking this experience into his new role, the Canadian is looking forward to a new challenge with Bragg Gaming.
“With an experienced gaming industry leader like Dominic at the helm of a new management team, and the unlimited potential of their three main properties; Oryx Gaming, GiveMeSport and GiveMeBet, I’m confident that Bragg will continue its upward trajectory,” Ryan said on March 14.
With Ryan joining former Full Tilt and PokerStars leader Dominic Mansour, Bragg now has a team capable of navigating through the choppy waters of the US gaming industry.
Bragg Gaming Moving with the Times
In addition to welcoming fresh blood, Mansour believes the US is “moving in the right direction” and the time is right to expand. Although he acknowledged 80% of the group’s earnings still come from Europe, the times are changing.
“What we want to do is buy businesses that fit into our overall portfolio so that we can leverage them off one another really neatly,” said Mansour.
As it stands, Bragg has three core businesses:
- Oryx, an online casino technology provider.
- GiveMeSport, a sports-focused media company and Facebook’s largest sports publisher.
- GiveMeBet, a new online sports betting brand and casino site.
Through its software and media verticals, Bragg already has relationships with major brands such as Ladbrokes Coral and GVC Holdings. Between these associations, an experienced team and a userbase of 26 million+ courtesy of Facebook, Bragg Gaming is shaping up for a US push.
“What we have is a captive audience as well as some fantastic expertise in the management team. Connect those two dots together and you have the opportunity to build a really fantastic business. GiveMeSport has a bigger following on Facebook than ESPN and Sky Sports. We plan to use this as a platform to grow into sports betting, initially in the UK, and further into the US,” Mansour added.
Although the Wire Act has cast a cloud over the industry in recent weeks, they don’t appear to have soured the mood among operators. Bragg Gaming is the latest operator to ride the new wave of optimism but the odds are it won’t be the last.