The FanDuel Group has announced a new partnership with former Indianapolis Colts punter Pat McAfee in a deal that will change the way NFL fans look at sports betting. McAfee might have retired from the NFL a few seasons ago, but he has never faded away from the spotlight.
He currently hosts “The Pat McAfee Show,” which has been wildly successful, and FanDuel Group is hoping to capitalize on that success by bringing the former NFL kicker on board. This is an exclusive partnership that was signed as part of a multi-year deal, although exact financial figures were not included with the initial announcement.
McAfee landed a job with Barstool Sports almost immediately after announcing his retirement from the NFL, and he quickly became a very popular internet and TV sports personality. McAfee then went on to serve as an analyst for Fox Sports NFL and college football broadcasts and quickly became one of the most popular analysts.
His success on the airwaves landed him a job as part of the ESPN Thursday Night Football crew for the 2019 NFL season. It is unclear what this new agreement will mean for his time with ESPN.
FanDuel is currently airing a show called, “More Ways to Win,” and this new deal will require McAfee to make weekly appearances on the show. “More Ways to Win” is currently airing on Friday, Saturday, and Sunday mornings and will now feature the former Indianapolis Colts punter.
FanDuel Sportsbook oddsmaker John Sheeran is already featured on this show and works alongside Dani Klupenger, Dave Weaver, and Lisa Kearney. The show discusses the weekly matchups around the NFL but does so with a betting angle in mind. “More Ways to Win” currently airs on TVG Television Network right before NFL kickoff.
McAfee will also be in charge of taking over the FanDuel social media account during the 2019 NFL season, and will likely do so in 2020 as well. He will also be making guest appearances on FanDuel podcasts throughout the week and will be tasked with creating exclusive content to be shown across the various FanDuel platforms. While FanDuel announced the new deal in an official announcement, McAfee announced his plans in an Instagram video.
This new partnership comes after McAfee ended his former partnership with offshore sportsbook, MyBookie. McAfee was producing content for MyBookie and was featured on several of their ads, but the two sides got into a verbal argument after MyBookie took shots at Barstool Sports president Dave Portnoy. Barstool Sports and Portnoy immediately attacked MyBookie for their shady business practices, and McAfee announced that he was pulling all of his content off of that site.
McAfee was a two-time Pro Bowl selection during his Colts career that came to an end after the 2016 NFL season. McAfee was a fan favorite of Colts fans, and his personality quickly caught on in the sports content world. FanDuel recently announced partnerships with the NBA and NHL and are working on ways to break into the NFL market.