FanDuel Sportsbook has announced a new partnership with Genius Sports as it continues to look at bringing in new customers. FanDuel is one of the top Daily Fantasy Sports and online sportsbooks in the United States.
Through this partnership, Genius Sports will create campaigns that will strive to bring new customers to FanDuel. These ad campaigns will mostly focus on social media sites but will also be available for both television and radio.
Genius Sports uses innovative technology and a strong sense of media buying to optimize these campaigns to meet the appropriate customer groups. One way that this is done is by providing the best live betting data in the industry, and that helps attract customers.
This deal will be one of the largest in the US for Genius Sports, but the company has plenty of experience internationally. The goal is to connect fans to the sportsbook and allow the bettors to experience world-class gaming.
Even though FanDuel is one of the most recognizable names in the US sports betting industry, it is still facing extreme competition from other competitors. This deal will also let FanDuel focus on expanding into new states instead of trying to create content to bring in customers.
The news of this partnership came just days after FanDuel was able to gain market access in two additional states. The FanDuel Sportsbook is now available as a mobile app in both Virginia and Michigan.
With the launch in two additional states, FanDuel is now available in nine states throughout the US. It also continues to be one of the leaders in the Daily Fantasy Sports industry in the country.
In Virginia, FanDuel became the first online sportsbook available, and it was the only option for three days. FanDuel was given this opportunity after partnering with the Washington Football Team in a historic deal.
In other states, FanDuel has been teaming up with other sports betting operators as it tries to convince the legalization of sports betting in more markets.
About Genius Sports
Genius Sports is a London-based company that has started to look for more opportunities and clients in the United States. Joining the growing sports betting industry partner will allow Genius to become a more recognizable brand and company.
In October 2020, Genius inked a deal with PointsBet Sportsbook, becoming the first such deal for the company. PointsBet will have access to the world-class streaming platform that Genius Sports provides.
This partnership has allowed PointsBet to live stream sporting events on its website and through the mobile app. The data provided by Genius Sports has also transformed PointsBet into one of the top live-betting sportsbooks in the United States.
Genius Sports currently has deals in place with the NBA, NASCAR, and the NCAA. This deal with FanDuel is expected to open new opportunities for Genius Sports.
The company also announced its plans to go public through a blank check company called dMY Technology Acquisition II. That deal was reportedly worth $1.5 billion.