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DraftKings Creating Rally To Help United Way

As the coronavirus pandemic continues to sweep across the United States, companies are trying to find a way to aid in the relief efforts. DraftKings is one of those companies, and they are looking to make a huge difference.

While sports might not be taking place at this time, DraftKings is not shutting down. They have partnered with the United Way to raise funds to donate to various charitable organizations.

The money raised through this partnership will offer unemployment support, purchase medical services, or restock food banks across the country.

DraftKings is calling this new project the “DK Rally,” and they are asking for your help to achieve their goal. DraftKings is willing to donate $500,000 up front, but their ultimate goal is donating $1 million to the United Way. With your help, this goal should be attainable.

Since DraftKings is ultimately a company that focuses on sports, it should come as no surprise that they have drawn inspiration from a sports “superstition” to create this program. A rally cap is worn in baseball to bring some good luck to a losing team.

Rally caps have traditionally been worn backwards or inside out, but some creativity in recent years has changed what many people view as a rally cap. It’s time for you to put on your own rally cap and help out DraftKings and the United Way.

The rally is already underway, having launched on March 23. DraftKings will keep the rally open until April 7, or until the ultimate goal is reached. With your participation and your help, DraftKings should be able to reach the goal before the deadline.

Today, @DraftKings has pledged $1 million to @UnitedWay as part of a new charity initiative #DKRally to mobilize fans to band together in support of our communities during this latest global public health emergency. Full details can be found here: https://t.co/cKuLRQVU2v pic.twitter.com/kbZIA5jQPd

The rally cap has proven to “work” in baseball, and DraftKings believes that it will work in helping the world overcome the coronavirus pandemic. All you have to do is put on your rally cap and show the world that you are helping to support the cause.

DraftKings will donate $1 for every person who puts on a rally cap and uses the official hashtag. All donations will continue until DraftKings reaches its goal of $1 million.

Here’s How You Can Join the Rally

  • Simply shoot a quick video or snap a picture of you in your rally cap! (Be creative as possible)
  • Post your picture or video to your favorite social media platform i.e., Facebook, Twitter, Instagram. It is encouraged that you post across all of your social media accounts
  • Be sure to use the hashtag #DKRally
  • After doing your part, your next step is to invite at least three friends to join the rally to help the United Way.
  • Here is the link to include in your invitation: draftkings.com/dkrally

DraftKings is hoping to reach the $1 million mark in donating money to the United Way. We simply can’t do it without your help, so we encourage you to participate and gather your friends to join in on the movement.

With your help, DraftKings can make a huge donation to the United Way and make a huge difference in the relief efforts.

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