Caesars Entertainment made a significant announcement on Monday that has the sports betting world buzzing. The company will launch a new sportsbook, which was part of the plan after the company acquired William Hill Sportsbook.
The purchase of William Hill will help the sportsbook gain traction in the United States. Caesars is already a national leader in casino resorts, but they have slacked in mobile gaming. The new app and the marketing surrounding the platform will change the company’s reputation in mobile sports betting.
Initial states for Caesars Sportsbook
The mobile app will be available in eight states when it launches. The states include Colorado, Indiana, Iowa, Michigan, New Jersey, Tennessee, Virginia, and West Virginia. After the app goes live in these areas, the sportsbook will begin an aggressive expansion plan.
There are hopes that Caesars Sportsbook will also launch in Arizona, Louisiana, and Maryland by the end of the year because they are amid regulatory approval. The sportsbook will receive a significant upgrade, and it will be powered by Liberty.
Liberty is the company’s technological provider. It will be critical for Caesars to become dominant in the mobile sports betting industry. Bettors in Illinois, Nevada, and Washington DC will have access to a different Caesars platform.
This is because rules in these jurisdictions prevent widespread mobile betting. Bettors must be near retail sportsbooks to place a bet. Their platform will be called Caesars Sportsbook by William Hill app. It will be an upgrade from the old William Hill app and allow people to collect Caesars Rewards.
Caesars Entertainment purchased William for $4 billion at the end of April. It was believed that the company would rebrand the United States portion of William Hill and sell its overseas business. Caesars has now delivered on the first portion of its promises, and the second will come when a buyer steps up in Europe.
Caesars CEO Tom Reeg was excited about the launch because he believes it’s the next step towards dominance for the gaming industry leader.
He said, “We are excited to launch our new comprehensive marketing campaign for Caesars Sportsbook. The rebranded and upgraded offerings for our Caesars Sportsbook will provide customized offers, flexible limits, a wide range of betting lines, and an intuitive user experience. Caesars Sportsbook also brings players into an empire of play where, win or lose, every wager gives them more through our award-winning Caesars Rewards.”
Massive bonuses for new bettors
Caesars Entertainment is going all-in on its newest sportsbook, and it’s evident through the first promotion. Bettors will have the opportunity for a risk-free wager up to $5,000 and a $1,000 deposit match.
This is unprecedented in the legal sports betting industry in more ways than one. However, this promotion only applies to new Caesars Sportsbook users. In the past month, Caesars has also made headway in the professional sports industry.
Caesars is the official sports betting partner of the NFL. The company became the official partner of the New Orleans Saints and the Superdome. This deal will give Caesars the naming rights to the stadium. It will also allow them to market the sportsbooks throughout the property.