The Barstool Sportsbook app is officially live and open for business in the state of Pennsylvania. Sports bettors throughout the state could not wait for the chance to download the new sportsbook app, and it is expected to become a huge player in the industry.
Barstool targeted Pennsylvania as the first state for its new sportsbook, but the company is expected to launch in other states soon. Illinois and Colorado are expected to be two of the next states targeted by the company.
The Pennsylvania Gaming Control Board required Barstool to run a soft launch for three days before it could open up for the entire state. Barstool was targeting September for a launch date, and they were able to hit the mark.
The new Barstool Sportsbook app is a product of a merger between the popular sports media company and Penn National Gaming. In January, Penn National announced that it had acquired a 36 percent share in Barstool, with the option to take over more of the company at some point.
Shares of Penn National Gaming hit a new 52-week high last week as the company was preparing to launch the mobile sports betting app.
Barstool Sports started off as a small company that produced videos to break down big sporting events. The company eventually grew and became extremely popular throughout the United States, especially with its die-hard fanbase known as “Stoolies.”
The mobile app is available for download on both Android and iOS devices, and some of the most popular personalities of Barstool were in Pennsylvania to celebrate the launch this week. President Dave Portnoy and Dan “Big Cat” Katz were handing out free promotional codes to residents.
Barstool is expected to bring a fresh new spin to the sports betting industry, with a focus on special bets and promotional offerings. The company spends a lot of time discussing sports betting through their social media platforms, and that will continue, especially with the launch of this new app.
Pennsylvania is A Growing Market
The launch of the new Barstool Sportsbook comes at a time when the entire sports betting industry is growing in Pennsylvania. After a few rough months during the COVID-19 pandemic, things are now back and better than ever.
Pennsylvania had a sports betting handle of more than $365 million during August, which was a new record for the state. The total in August was a 121.5 percent increase from the numbers posted in July, and the state is expecting an even better month of September.
January 2020 was the previous record month in Pennsylvania as the state saw $346.4 in total handle. Sports betting launched in May 2019, but new operators have continued to go live in recent months.
Barstool Sportsbook has plenty of competition in Pennsylvania, and it will likely take the operator some time to find its footing. Both retail and mobile sports betting is available in the state, but Barstool will only offer mobile betting.