Barstool is set to launch a sportsbook in Michigan, and the location of that sportsbook has now been announced. The Greektown Casino-Hotel in Detroit made the announcement on Thursday, confirming that Barstool would be behind the sportsbook launch.
Barstool launched a mobile sportsbook in Pennsylvania just a few weeks ago, and the company hinted that more states would be added soon. Fans of Barstool took guesses as to which state might be next on the list, but Michigan was eventually chosen.
The Greektown Casino is owned and operated by Penn National Gaming. Penn National acquired 36 percent interest in Barstool earlier this year, and the two companies have worked together to create a big name in the sports betting industry.
Greektown Casino announced on their Twitter page, and it was clear that bettors in the state of Michigan are excited about the news. There were more than 500 retweets and 2,500 likes for the tweet posted earlier this week.
The casino is hoping to also incorporate live shows or events from Barstool Sports at this location in an effort to gain some popularity. Barstool has a huge following of sports fans throughout the world as the company continues to take a cutting edge look at sports news.
Barstool personalities don’t tend to focus on the sports scene in Michigan currently, but that will change with this new launch.
Barstool a Hit in PA
The Pennsylvania sports betting industry is one of the fastest-growing in the country, and it is extremely competitive. Some experts questioned if Barstool would carve out a path in the industry, but those concerns were quickly put to rest.
In the first week that the mobile app was available in Pennsylvania, it was downloaded more than 63,000 times, including 23,000 downloads on the first Saturday. The Barstool app launched at a time when there were plenty of live sports on the calendar.
DraftKings and FanDuel remain the two most prominent names in the PA sports betting industry, but their first week did not produce the same amount of attention. FanDuel had 9,000 app downloads in the first week, while DraftKings had the app downloaded just 4,000 times.
Greektown Falling Behind in Sports Betting
The entire sports betting industry in Michigan has gotten off to a slow start, but that has been especially true for Greektown. Greektown is now the third biggest sportsbook in Detroit, and the other sportsbooks have posted a much higher percentage of sports betting.
The MGM Grand Detroit brought in 48 percent of all of the sports bets during August, and BetMGM is the company behind that sportsbook. The FanDuel Sportsbook at Motor City Casino accounted for 34 percent of the market share in August.
Greektown accounted for just 18 percent of the market share in August, which resulted in $2.5 million in total bets. Both Greektown and Motor City were open for 27 days in August, while MGM Grand was open for just 25 days.