BallyBet looks to take advantage of Indiana’s sports betting market as it continues its record handle streak. The company announced on Thursday that their platform is now live in the Hoosier State.
Ballybet enters another sport betting market
Indiana’s sports betting handle in November accepted a record number of wagers that hit $463.7 million. Ballybet will be entering its fourth state as it also operates in Colorado, Iowa, and Virginia. Bally Corp. acquired the rights to Bally’s name last year as a marketing strategy to expand its brand into the sports betting and casino industry across the United States.
Bally’s Corp.’s Board of Directors chairman, Soo Kim, stated in a press release that; “In just a few short years, we have transformed the company from a regional casino operator into the only U.S. gaming and entertainment company providing customers with an omnichannel experience that combines a national portfolio of best-in-class properties with unmatched digital capabilities.”
She believes that the company is in a position to benefit from the expanding sports betting and casino industry. As the industry’s market widens, the company will launch more interactive offerings to make the betting experience even better.
Indiana is a relatively competitive market as it is home to thirteen different sportsbooks. The Indiana Gaming Commission gave the approval to BallyBet on December 10th as the company was given the opportunity to launch its platform as early as December 13th.
BallyBet isn’t the only sportsbook operator to enter the state, as 2021 is coming to a close.
Barstool Sportsbook, Betway, and WynnBET made their debuts this year as well. More sportsbooks are awaiting approvals as PlayUp, Betprophet, SBK Sportsbook, Maxim Bet, Sports Illustrated Sportsbook, and Fubo Sportsbook look to enter the growing market in Indiana.
Ballybet extends its partnership with Major League Fishing
BallyBet will be the first to secure a bass fishing sports partnership with their agreement with Major League Fishing. MLF is based in Tusla and is the world’s largest tournament-fishing organization.
As part of the agreement, Bally’s will be the Major League Fishing exclusive sports betting, daily fantasy sports, and free-to-play partner for the tournament circuits and also will be sponsoring the Angler of the Year Award for the Bass Pro Tour. The winner of the 2022 Bally Bet AOY will take home $100,000.
The partnership also gives Bally’s the rights to stream Bass Pro Tour events through its apps. The MLF has offices in Tusla, Oklahoma, and Benton, Kentucky produces more than 250 events every year through broadcasting networks that include CBS, the Discovery Channel, the Outdoor Channel, CBS Sports Network, the World Fishing Network, and on-demand on MyOutdoorTV. The MLF’s roster features world-class top bass anglers and 30,000 other competitors across all fifty states and thirteen different countries.
Adi Dhandhania, Chief Operating Officer of North America for Bally Interactive of the company’s digital division, stated in a press release; “This integrated partnership is a perfect showcase for Bally’s, allowing us to leverage our sports betting, daily fantasy sports, and free-to-play games to enhance the fishing fan experience across MLF media and live events.”
BallyBet is building a reputation across numerous leagues as the MLF will become its fifth league partner. BallyBet is the official sports betting partner in the NBA, WNBA, MLB, and NHL.
The professional bass fishing season will kick off the new year with the Tackle Warehouse Pro Circuit Stop 1 at Sam Rayburn Reservoir that will take place from January 27th through the 30th. The Bass Pro Tour State One will go from February 5th through the 10th in Monroe-West Monroe, Louisiana.