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Tropicana Atlantic City Partners With William Hill US for New Sports Book

Tropicana Atlantic City, an Eldorado Resorts, Inc. property, announced the grand opening of its new permanent sports book, with partner William Hill US, took place on Friday, March 8. The sports book features the most seats of any sports book in Atlantic City and is located on the North Tower Casino Floor adjacent to Chickie’s and Pete’s Crab House & Sports Bar and 10 North.

“We are thrilled to bring our guests MORE exciting experiences with the addition of our brand new sports book,” said Steve Callender, Eldorado Resorts senior vice president of operations – Eastern Region. “This venue will bring a new level of fun and entertainment to Tropicana and truly sets us apart from the other sports books in the city.”

“We are proud to partner with Tropicana Atlantic City and Eldorado Resorts to open this world-class sports book. The new sports book at the Trop is proof of our collective commitment to provide our customers with the best possible experience. Powered by our industry-leading sports betting product, it will bring added excitement to sports fans that want to watch and wager at the Tropicana,” said Joe Asher, CEO of William Hill US.

The 5,000-square-foot interactive space offers an immersive sports betting experience with nearly 200 linear feet and 1,654 square feet of video display to show up to 16 games at one time. The space also features eight total betting windows including one high-limit window, and a total of 180 seats, including both bar and lounge style seating as well as elevated VIP seating for the biggest fans in the house. The combination of massive, panoramic LED screens, TV packages featuring all major sporting events, surround sound and one of the largest odds boards in Atlantic City ensures guests won’t miss a second of the heart pounding athletic competition or the thrill of placing a live bet.

Customers will be able to enjoy William Hill’s industry-leading sports betting menu – which features live InPlay wagering on Football, Basketball, Baseball, Hockey, Soccer and Tennis.

“Our team always welcomes the opportunity to work with the Tropicana on new and exciting ways to reinvent their amenities,” said Bill Salerno, principal at SOSH Architects. “The new sports book venue will create synergy with the property’s current gaming and sports bar options. A new direct connection from the sports book to the Boardwalk will make the entertainment within easily accessible for guests. The sports book at Tropicana will undoubtedly be a dynamic new addition to the property.”

Guests can look forward to exclusive sports book drink specials, and enjoy dining at Tropicana’s four sports bars, including Chickie’s & Pete’s Crab House & Sports Bar, A Dam Good Sports Bar, Hooters and Ri Ra Irish Pub.

“Sports betting has been an incredible addition to Tropicana,” added Callender. “Guests are not only coming to experience the sports book. They are also staying in the hotel, dining at our restaurants and enjoying all our non-gaming amenities. We expect to see these positive effects continue with the addition of our permanent location.”

For more information on the William Hill Sports Book at Tropicana, visit Tropicana.net.

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