Caesars made history once again today as it struck a landmark sponsorship agreement with the National Football League (NFL). Caesars Entertainment was reportedly selected by the NFL to provide unique experiences for the leagues fans by engaging its casino properties, celebrity chefs, premier music artists and a range of entertainers – making Caesars the first-ever Official Casino Sponsor of the NFL. Although the seven NFL Clubs that currently have relationships with Caesars along with the new league deal are for the casino category only and do not include sports betting, this sponsorship can indeed be seen as another step in the right direction for the industry.
The multi-year sponsorship will give Caesars the exclusive right to use NFL trademarks in the U.S. and the UK to promote Caesars casino properties and activate at key NFL events including the Super Bowl and NFL Draft beginning with the upcoming 2019 NFL playoffs, according to press materials.
“We couldn’t be more excited to work with one of the world’s largest gaming and entertainment companies,” said Renie Anderson, senior vice president, NFL partnerships, sponsorship and consumer products. “Combining the NFL with Caesars’ expertise in world class entertainment will provide our fans unique experiences both here in the U.S and abroad.”
“All of us at Caesars Entertainment are thrilled to be the first-ever casino partner of the NFL, the most prominent sports league in North America,” said Mark Frissora, president and CEO of Caesars Entertainment. “Combining the league’s 180 million fans with our 55 million Total Rewards loyalty program members will expose millions of people to the exclusive and exciting year-round opportunities at our properties.”
“The NFL’s official partnership with Caesars Entertainment is a perfect example of the value of contractual relationships between leagues and the casino gaming industry,” said Sara Slane, senior vice president of public affairs for the American Gaming Association. “The partnerships now in place between gaming companies and each of the four major American sports leagues enrich the fan experience and validate gaming’s role as a form of mainstream entertainment.”
For more information, visit www.caesars.com/corporate.